Corporate Responsibility or a Marketing Stunt Part 2
16th November 2011
Today I had the privilege of visiting the Lisu hill tribe (pronounced Lisaw). Villages of this colourful ethnic group are to be found in the mountains of China, Myanmar and northern Thailand. There are approximately 28,000 Lisus living in Thailand. (Unfortunately there wasn’t enough hours in the day to visit all 28,000 of them!)
For many generations the main means of livelihood for many of the Lisu people has been the cultivation of the opium poppy. Some of these people have given up poppy growing, and are now seeking to supplement their income through the sale of skillful produced crafts.
One question I asked the Lisu hill tribe: “If you could wish for one thing, what would that be?”
I was shocked and surprised but the answer being Money.
Money to send their children to school and ultimately invest for their future.
I totally respect our CSR partner Oimei Company for creating awareness and demand to ultimately creating meaning and value for the Lisu in producing such fine crafts.
So while money can be good, there is also a flip side to the same coin. (no pun intended). Please visit Broadgate 360 again for Suchada’s blog titled “Sustainable greed”.
To finalise in a statement what I have experienced today in particular. The less you have, the more you give.
Chief Brand Officer & Director