9 April 2012
Hi all – I wanted to inform you this coming Friday 13th April to Sunday 15th April is Thailand’s New Year celebration, more commonly known as Songkran.
It is expected that over 100 billion THB will be spent over the period of 13-17 April (thats $3.2 billion!). Now thats a lot of super soakers!
Joking aside, the majority will be spent on the actual celebration, making good deeds and travelling.
So what is Songkran? An excuse to boost tourism and have one big water party?
Songkran was traditionally a time to visit and pay respects to elders, including family members, friends, neighbours, and monks.
And the water?
This originated as a way to pay respect to people, by capturing the water after it had been poured over the Buddhas for cleansing and then using this “blessed” water to give good fortune to elders and family.
But now, for many its evolved into throwing water over strangers to cool them down in April’s heat.
I just hope the underlying message of Songkran isn’t drowned out (no pun intended) by what it has become today.
For myself, I will be travelling up North to my home town of Chiang Rai, a bit more conservative than last years Chiang Mai trip!
If you have done some wrong this year already, treat it as a second chance!
Where ever you go during this period, and whatever you do, remember the origins, stay safe and have fun! But above all else respect all.
Sa-wat-di pi mai!
Chief Brand Officer