The Art of Cold Calling
20 February 2012
Hi all – I was recently asked to establish an outbound telesales team from scratch. The objective is to create something of great value from nothing. Ultimately a sales force – easier said than done!
Trying to a) recruit the right people and b) Salary them on an OTE basis only was proving more difficult than I previously anticipated. However I am determined to make this a success, so I positively persist.
When the board recently spun this idea, I was ‘cold’ to say the least of cold calling. To be honest with you , I hated cold calling – oxygen wasting parasites using up my phone battery. Trust me, I’ve been on both ends of the line, so I appreciate and know what its like to call and be called.
From past experience many competitors have obtained so called leads through fraudulent means – pretending to be company they are not in order to get a name. Unfortunately many ‘leads’ fall prey, end up becoming clients and ultimately loose half if not all of their hard earned life savings due to poorly managed portfolios. The results for the rest of us is a tarnished reputation and thats before we even get started!
We’ve had many people come to Broadgate as a last resort after they’ve lost the majority of their money asking for our help. The difficult task ahead of us, is to regain capital and generate the right returns.
As I mentioned previously, I hate cold calling, however, having experienced what I have and the consequence of it, I say enough is enough. We must start beating them at their own game – cold calling. At the end of the day Broadgate is accountable for allowing this to happen in the first place and standing idly by as it continues to happen – we have to do the right thing and it starts by beating them at their own game.
I’ve done extensive research on the art of cold calling – so I should know what will work and what doesn’t, but its down to the individual to know what will work – trial and error. So if you are one of the lucky ones to receive a cold call from us, please appreciate the fact its from us and understand we are trying to do the right thing – we will positively persist until the end result is achieved.
The right will be prevail, and the wrong will fail.
“Never, never be afraid to do what’s right, especially if the well being of a person or animal is at stake. Societies punishments are small compared to the wounds we inflict on our soul when we look the other way”
Martin Luther King.
Chief Brand Officer