The Economies of Songkran
9 April 2013
Hi All, I’ve made it a tradition for me to write an annual article on Thailand’s water festival more commonly known as Songkran. It was one year ago today I first wrote a small article on Songkran so this year I wanted to present some facts and figures surrounding this event.
There has been some confusion as to the actual dates of this years Songkran. So allow me to clarify as follows:
- According to the Thai Government Public Relations Department Songkran begins on Saturday 13th April and lasts until Wednesday 17th April.
- Yet, according to the Deputy Government spokesman Khun Chalitrat Chantharubeksa Friday, April 12, was made an additional holiday because Songkran Day falls on a Saturday.
Confused? You should be! Now I believe in taking the best of bost worlds so in my official capacity as Vice President of Broadgate our Bangkok office will officially close on Friday 12th April and reopen on Thursday 18th April 2013.
Lets look at some numbers now:
- If you are one of the lucky few to celebrate Songkran this year, you will be doing it with 2.7 million other people. Which is a 10% increase from 2012. Talk about being crowded!
- Splashing the cash (no pun intended) is set to increase by 20% this year to 11.1 billion Thai Baht. Thats one big splash!
- Hotels at major destinations (Chiang Mai, Phuket, Hat Yai, Pattaya) have reported a 70% occupancy rate.
- And key words you should consider for this years celebration: renewal, rest, recreation, release, and family bonding.
For myself, I’ll be sticking around Bangkok this year which is a first for me!
So whatever you do, stay safe and have fun!
The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official position of The Broadgate Financial Group.